Beyond the Bean: The Journey That Fueled a Brand
The Simple Life Coffee has never just been about the beans; it’s been about the miles.This journey started in a college dorm, where the first seeds of our branding were planted between late-night study sessions. It traveled with me back to our family farm at 5,000ft in the Colombian Andes, where I traded textbooks for soil to learn the true craft of the harvest. From those quiet mountains, the idea moved into the fast-paced world of grad school. It lived in my backpack through pitch competitions and business accelerators, taking...
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